Car company Mercedes-Benz and developer Binghatti have revealed Mercedes-Benz Places Binghatti City, a development in Dubai that will comprise 12 residential skyscrapers.
The development, which will have 13,000 apartments, is the second residential project by Binghatti and Mercedes-Benz and will be centred around the 341-metre-high Vision Iconic building.
Vision Iconic will be flanked by 11 staggered towers that decline in height the further they get from the landmark building.
As well as residences, the skyscrapers will have sports, retail and wellness spaces.
„This project sets a new benchmark for exclusive, integrated urban living,“ Mercedes-Benz head of global service and parts Axel Harries said.
„We are celebrating 140 years of company history this year – a legacy only few can look back at,“ he continued. „Mercedes-Benz Places Binghatti City marks the first time we apply it at true urban scale: an entire living environment, a city within a city, that bears our unmistakable identity.“
The buildings, which will be located in Dubai’s Meidan area, feature design details that were inspired by Mercedes-Benz‘ legacy.
According to the brand, these include horizontal podiums designed to evoke its „iconic grille“, as well as silver and chrome accents.
Each tower will be named after a Mercedes-Benz model, including Mercedes-Benz Vision One-Eleven, Vision Mercedes Simplex, Vision Mercedes‑Maybach 6 and Vision AVTR.
By Cajsa Carlson DEZEEN
